Home furnishing product categories are extremely complex because they have to meet different needs. As for the special product field of children’s furniture, how should businesses build their own brand appeal?
Children’s room: too much staying in “cute”, too little attention to changing needs
“Children’s room” has always been a topic of social concern. Now we can see that many home furnishing shopping malls basically have children’s furniture of various levels. In fact, there are many high-end and high-priced children’s furniture. It seems that we have paid enough attention to children’s furniture, but in fact, in the past two years, the space and furniture of children’s rooms have always given people the same rigid feeling: blue represents boys, cars, sports, animation; pink represents girls, lace, dolls, pets …At the same time, our eyes seem to always be limited to the design style. Apart from the basic scruples about product quality and safety, the design of children’s furniture should have a deeper level.
There is no shortage of cute and beautiful children’s furniture. Anyone who has visited the children’s furniture section of a major mainstream store will agree with this point of view. “There are more and more designs of children’s furniture. Children’s furniture should pay attention to the need for variability.” The interior designer said that why he took out the variability part separately is because from his past cases, it is often difficult to find suitable variable children’s furniture. Furnishing about furniture, furniture designers sometimes seem to forget that their target users are growing rapidly, and even good-looking furniture will appear useless if it does not have variability.
The designer said that in fact, furniture such as beds, bookshelves, and desks are also suitable for the design and production of variable furniture. Often more than mere style.”
Children’s furniture designers believe that there is a misunderstanding in the display of children’s furniture on the market, which is to divide the space for children’s activities with the walls of children’s rooms.
“When I was shopping in a furniture store, I saw that the children’s furniture area was almost all displays of children’s model rooms, but in fact, in order to better parent-child interaction, children’s room furniture should not only be suitable for children’s room space, living room, study room In fact, there should be corresponding children’s furniture in the living space.” In one design case, a green carpet was used to enclose a children’s activity area in the living room, and the pink elephant chair ordered was well matched with the style of the living room. Fusion, the mini bookshelf is full of picture books. The designer believes that the living room is a space where parents have more activities. In fact, it should also be a space where parent-child interaction is more. Children’s furniture should take this kind of needs into consideration.